How to create eye catching advertisement and great customer service.
August 13, 2007 – 2:25 pm | by J. Rodriguez
Creating an ad that’ll catch the customers attention is sometimes a difficult task. Simply because many of the ads are either annoying or just not legible to understand, so people get ticked off and go on to the next option.
A great solution to this dilemma is to communicate with your advertising design team, your marketing analyst and your customer service team. Now here’s a thing, people say “My Customer Service Team?” , I say yes, they’re part of your marketing and advertising also. If your customer service is not making the people feel happy/comfortable the there is no customer to service the next time around.
The best way to correct this before it become a problem is to train your CS employees. Give them a pep talks at least once a week. Keep them up to date with solutions to problems that have happen and those that can happen. Always keep your selling/service team up to date with promotions, sales, specials and ads. It’s very vital that they know all of this information when a customer comes at them with a thousand and one questions trying to throw them off and make them say the wrong thing.
Now to the advertising….
In my time in this field I have noticed many ads that are very bright and annoying. Advertisers and Designers are taught this because they are told that a bright ad can and will catch the consumers attention. I find this to not only be a method that is less effective, but also a method that is not noticeable with today’s shoppers.
Here is a key method, I hope you guys/gals embed this in you mind and pass it along to the next generation of advertising to come.
Communication is Key - Be sure that everyone in the department gets to view the ad (them being the shopper) and states their opinion. By doing this you get the opinion of everyone that shops differently, then you have more of an idea on how to get today’s shoppers attention.
Find your target online/offline - One mistake that many businesses make is not researching their target. Business owners tend to think that running an ad on the local paper will increase sales. Then in the long run, they bitch and moan at their advertising/marketing team wondering why isn’t the campaign working. Find your niche target, look into your competitors. Check out where and how they are advertising, then you’ll soon get the idea. Just remember the local newspaper or the neighborhood penny saver will only bring in a small fraction if not none at all.
Cost Per Click Advertising - To me CPC is a waste of time! Your competition can click the crap out of your ads and no-one will do a damn thing about it at that time.
Your ad represents your company - No matter how you design the ad, just remember that your ad should contain a picture of the item your selling, your company logo, “free shipping” if offered and your company telephone number.
If you guys have anymore you would like to add on to this please do so by either sending me an email or simply just posting via comments.
I Shall continue later in the week 
