Next Level Marketing/Advertising
Monday, January 15th, 2007
I’ve come across a very interesting article on NYTImes.com, this one really caught my attention. I goes to show on how far many companies such as the ones shown on the image will go. Advertising, spamming, non- permission marketing is so getting out of hand now. Starting with the most important meal of the day…all the way to riding back home from work in a cab you’ll be cluttered with all this repetitive mumbo jumbo.
We never know where the consumer is going to be at any point in time, so we have to find a way to be everywhere,” said Linda Kaplan Thaler, chief executive at the Kaplan Thaler Group, a New York ad agency. “Ubiquity is the new exclusivity.
Makes me feel like we’re not safe anymore…err…in a way its good for new businesses, but still, all this clutter will make people stop shopping over at their usual supermarkets or retail stores because of all the messy interrupting ads.
- Nancy Strong of Staten Island
What all marketers are dealing with is an absolute sensory overload,” said Gretchen Hofmann, executive vice president of marketing and sales at Universal Orlando Resort. The landscape is “overly saturated” as companies press harder to make their products stand out, she said. [Read More Here]
The new product is called In Video. Adbrite has created an embeddable video player similar to YouTube, Photobucket, etc. Anyone who takes the content and embeds it on their own site will show the same video, with the same ads and watermark (revenue goes to the original video creator). And all click backs on the video go to the original site (whereas with YouTube all click backs go the original YouTube site).
Happy Thanksgiving to all…
New York (NY) - Warner Music Group (WMG) and YouTube today announced a joint partnership in which Warner will distribute its copyrighted content through the increasingly popular video sharing site. Warner is the first company to announce support for YouTube’s new “content identification and royalty reporting” system, which YouTube says will be generally available by the end of the year. 
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Google CEO Eric Schmidt believes television viewers should not have to stand for tv commercials that are “a waste of your time.”
