Archive for the ‘Marketing Tips’ Category
Coca Cola Christmas Commercial - Always Smart Marketing :)
Tuesday, December 18th, 2007Worst customer service ever
Monday, August 20th, 2007
Now I realize why people are switching over to the other brand delivery companies. With delivery guys like this one who wouldn’t switch?!!!
This guys home security system catches a UPS driver tossing his all glass package about 15 feet onto his porch. [Check it out here ]
How do you prepare for your work week?
Monday, August 13th, 2007
How do you prepare for you up-in-coming work wee during the weekends?
Do you note things down?
Do you incorporate ideas with your colleagues?
Doodling is one of my favorites…do you doodle too?
Post your ideas, help a fellow who is blocked unblock themselves 
How to create eye catching advertisement and great customer service.
Monday, August 13th, 2007
Creating an ad that’ll catch the customers attention is sometimes a difficult task. Simply because many of the ads are either annoying or just not legible to understand, so people get ticked off and go on to the next option.
A great solution to this dilemma is to communicate with your advertising design team, your marketing analyst and your customer service team. Now here’s a thing, people say “My Customer Service Team?” , I say yes, they’re part of your marketing and advertising also. If your customer service is not making the people feel happy/comfortable the there is no customer to service the next time around.
Shipping and Handling…What It Costs you?
Wednesday, August 8th, 2007Seth Godin points out the do’s and do-not’s on shipping and handling!
B4P - Quick Links 6.11.07
Monday, June 11th, 2007What is Effective Advertising?
Tuesday, March 6th, 2007 Many of us have grown to notice that some ways (spamming) of advertising is not the way to go. In other words, It does not show results no matter how many people you clutter with useless pop-up ads, emailers, “click here” spoofs and you all know the rest.
Effective advertising is combined with many different tactics! learning what your market demands is one way to go, and the other way to go is playing the role as the customer. Go shopping online, or even to your local Walmart.
As you first walk-in, carefully study what they have displayed when you first enter. I can bet you a weeks salary that it’s detergent…Tide to be exact, and of course the ever so soft Downy! You see, they already know that you’re shooting to get a great price in order for you to do you laundry. Aren’t we all! No matter how early or late in the day we go we all want to get it over with…and that’s that!
Now, online the marketer displays “what’s hot and what’s not”. This way he keeps the momentum going on the best seller and studies the reports on the “what’s not”. The marketer will continuously change “the not” until he catches the attention of the buyer with something new…then their back to square one.
A courtesy coupon or a subscription form is great for online retailers. This way the person “if she’s ready” will return and see what’s new and possibly purchase more than one item. Cluttering the subscriber is not something you would want to do. This is where “Permission Marketing” comes in. Once you gain their trust and attention with useful information, your on your way to effective relationships.
Just remember keep your customers happy with what they need, not what you have to offer!
Unsatisfied Customer/ Non Dedicated Relationship
Tuesday, January 16th, 2007
Okay, I just got the poorest service from one of my favorite breakfast places in my area..and im disappointed. Im not returning, I figured they were dedicated.
Let me get to the point. My staff and I have 2 favorite places we order breakfast from everyday for nearly a year now. Theirs nine of us for now, and we order breakfast together everyday Monday-Saturday so that goes to show that this involves a hefty tip…but that’s besides the point. Daily our total is no more that $35 and no less than $20 considering that there is a delivery limit of $10. Okay so we order breakfast for a year now, we even sometimes go and pick our stuff up on the way to work, this way we make a relationship with the employees and the owner from the Breakfast place. So we know each other on the first name basis.
Next Level Marketing/Advertising
Monday, January 15th, 2007
I’ve come across a very interesting article on NYTImes.com, this one really caught my attention. I goes to show on how far many companies such as the ones shown on the image will go. Advertising, spamming, non- permission marketing is so getting out of hand now. Starting with the most important meal of the day…all the way to riding back home from work in a cab you’ll be cluttered with all this repetitive mumbo jumbo.
We never know where the consumer is going to be at any point in time, so we have to find a way to be everywhere,” said Linda Kaplan Thaler, chief executive at the Kaplan Thaler Group, a New York ad agency. “Ubiquity is the new exclusivity.
Makes me feel like we’re not safe anymore…err…in a way its good for new businesses, but still, all this clutter will make people stop shopping over at their usual supermarkets or retail stores because of all the messy interrupting ads.
- Nancy Strong of Staten Island
What all marketers are dealing with is an absolute sensory overload,” said Gretchen Hofmann, executive vice president of marketing and sales at Universal Orlando Resort. The landscape is “overly saturated” as companies press harder to make their products stand out, she said. [Read More Here]
