Google and Apple could be snuggling together after rumours circulated about them working together on Apple’s new iTV project.

iTV, which is due for release early next year priced $299, will allow users to watch content stored on their PC on their home television. The service offered is quite similar to products already on the market such as Wintal set top boxes and even Microsoft’s Xbox 360, which can work in conjunction with Vista or Media Centre to play content from your networked PC.

Once again it would appear that Apple hope to overpower everyone else in the market and make their product the industry standard. The help of Google, and access to the millions of downloadable Google videos, will certainly be a positive move for Apple. Surely though, Youtube would be a better company to pair with?

The Register puts forward an interesting perspective: media devices will never take off until downloadable content becomes more financially viable than going to your local Blockbusters and renting a movie. However, I have to disagree. As more of us spend large amounts of money on high definition television sets and top of the range home cinema surround sound systems, Apple new iTV product seems logical. It’s a WI-FI enabled product that simply jumps into your computer, downloads the content of choice and plays it.

With the mass rollout of broadband – movie and television piracy has become widespread. The situation, from Apple’s point of view is quite similar to when they launched their iPod all those years ago. Lots of people already have the illegal content, Apple are simply providing the most functional means to enjoy it.

Would you watch Google videos on your 42″ high-def Plasma screen? Or has Apple bitten off more than it can chew? Let us know your thoughts in the forums.

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The deal between the two Silicon Valley companies marks the latest in a string of business partnerships where hardware and software makers have agreed to feature Google software.

Google is racing with internet rivals Microsoft and Yahoo to win prominent placement within major products to fend off efforts by rivals efforts to strike similarly exclusive deals.

The partnership also promises to help small business customers attract new clients. It helps Google get more small businesses to buy ads and use Google services while allowing Intuit users to get more out of their QuickBooks software.

As part of that effort to make QuickBooks more attractive and help users list their products on the web, Intuit also said it had paid $US60 million ($79.5 million) for San Francisco-based StepUp, which helps businesses reach local customers.

In a statement, Intuit and Google said they had agreed to a strategic alliance aimed at helping small businesses promote themselves online with several Google services built into most QuickBooks 2007 products.

QuickBooks will encourage users to market themselves online by listing their businesses on Google Maps, creating and managing advertising campaigns with Google AdWords and posting their products for sale using its Google Base free web listing service for publishing the equivalent of online classified ads.

QuickBooks 2007 will be available in coming months.

Intuit also plans to embed Google Desktop search into QuickBooks 2007 so users will be able to quickly find customer, retailer or financial information stored inside QuickBooks or on their desktop.

Maybe it was back in 1999 when Google took its Web site out of beta.

Or maybe it was in 2002, when the Mountain View, Calif.-based search giant launched the Google Search Appliance.

Or perhaps it was when Google launched Gmail in 2004.

If it’s none of the above, then surely, Google officially threw Microsoft the gauntlet this week when it announced Google Apps for Your Domain.

“We are very serious and committed to the enterprise space,” noted Matt Glotzbach, head of enterprise products at Google. [read more]

SimfyDJ.com went online this week and is the first search engine and online price comparison website for electronic music with an immense repertoire, ranging from House to Drum & Bass and Techno. The service is especially designed for DJs and enthusiasts of electronic music. SimfyDJ.com enables consumers to locate more than 40,000 artists, 70,000 releases and 240,000 tracks on the Internet. Additionally prices of all vendors can be compared giving users the possibility to find music for the best price.

To simplify price comparison, SimfyDJ.com automatically converts the prices into local currency. Although the number of online music shops and subsequently the number of legal downloads are increasing, no search and price comparison service has ever existed until this point. The goal of SimfyDJ.com is to create clarity and transparency in the legal music downloads business.

“Because of its innovative technology and business model, SimfyDJ.com saves its customers significant amounts of time and money when shopping for their favorite music,” says Steffen Wicker, co-founder of Simfy. “Although it is not unusual to see prices differ from 30 to 50 percent, now, with only one click, users can find the best price for a track or full releases available on the Internet.”

Currently, SimfyDJ.com provides information from Play It Tonight, Audio Jelly, Track It Down, Juno, Juno Download, Trax Source, Stompy, Ministry of Sound, Peppermint JAM, Resonant Vibes, DJ Shop, Strictly Digital, Play Word and Sound, djmr, Critical Rhythm, Xpressbeats, Three Beats Digital, Bonzai Music, Chemical, DJ Download, DJ Tunes, Conzoom, Dance Tracks Digital, Bleep, Magnetic Grooves, Breakbeat Online, Clickgroove. The integration of Beatport is also planned for this year.

New Search Engine Tracks Domain Names with Search Engine Optimization Tools

DomJax.com is a new Web 2.0 domain name search engine that streamlines the domain name search process and also serves as a tool for search engine optimization. Special features all you to check web traffic, review content and archived web pages, determine route packets, check HTML validity and determine search engine rank. Currently the search services are free, so experience DomJax today.

The world’s top Web search supplier is taking advantage of the marketing tool, which is traditionally used by small businesses, to entice U.S. consumers to seek out savings from local retailers such as dry cleaners, pizza delivery restaurants and auto repair shops.

Google (Charts) has partnered with Valpak, the top U.S. supplier of coupon advertising, to provide more than 20,000 coupons from current Valpak advertisers when consumers search for relevant stores using its Google Maps map and local directory service.

Valpak is a unit of privately held Cox Enterprises.

Google also plans to encourage businesses to create their own discount coupons using a simple Web-based template, giving small businesses — even ones that don’t have their own Web sites — an easy way to attract hard-to-reach online shoppers.

“One of the challenges small businesses face today is the lack of an ability to contend with online users,” said Shailesh Rao, Google’s director of local search. “We know it’s a practical fact … Small businesses rely on coupons,” he said.

When Google users search for local information, discount coupons from U.S. businesses now are displayed on Google Maps (http://www.maps.google.com) search results and business listing pages. The company may expand the program to other markets in Europe and Asia in coming months, Rao said.

The coupons can be printed out directly from a computer and redeemed at a physical store location of a neighborhood or local business. There is no charge to businesses or consumers.

“This answers the general problem that exists in the online world of demonstrating the value of how much real-world traffic online marketing actually drives into stores,” said Greg Sterling, an analyst with Sterling Market Intelligence in Oakland, California who specializes in local Web search.

In seeking to bridge the online and offline shopping worlds, Google’s discount-coupon push marks another competitive challenge for newspaper publishers, which have typically relied upon inserted advertising coupons as a source of revenue.

It also poses a challenge for established direct marketers which distribute coupons. Direct online rivals to Valpak include CoolSavings.com, a unit of privately held newspaper publishing and broadcast company Landmark Communications Inc.

“America is the country in which price is king,” said Kurt Barnard, president of consulting firm Retail Forecasting Group. “Every marketing ploy that drives a customer into a store is critical.”

Later this year, advertisers using Google AdWords – the company’s advertising network that operates across affiliated Web sites – will be able to add coupons directly to their advertisements as a new tool to woo buyers, Google said.

Google discount coupons must be printed out and presented to retailers. There are no current plans to offer the discount program to mobile phone users, who, in theory, can simply download the coupons on Web-equipped mobile phones and present the electronic screen to a store clerk. Valpak said few retailers have a secure way to manage electronic coupons.

Businesses can upload a small image to appear on the face of the coupon and create a unique identifying number in order to track coupon offers and defend against potential fraud.

Valpak targets 500 million blue envelopes through the mails to 45 million households in the United States and Canada each year. It offers coupons from 75,000 businesses a year.

Marketers targeting travel searches prefer using Yahoo!

Recent analysis of the most visited online travel agency sites by comScore, reveals that Yahoo! received close to 44 percent of all sponsored ads, whilst Google only managed to secure 26 percent of all paid search campaigns by these sites.

Despite this, Google did receive a two percent higher click through rate to Yahoo!, (35 percent compared to Yahoo!’s 32 percent), demonstrating that Google has a higher relevance over Yahoo!’s sponsored ads. MSN followed with the third highest click through (22 percent), and AOL finished off the top four with 7 percent.

 

 

Peter Daboll, President and CEO of comScore comments, “With search advertising accounting for roughly 40 percent of total online spending, it’s clear that advertisers view the medium as a critical component of the advertising mix.”

Mr. Daboll also suggests that advertisers using sponsored ads should take close consideration to the search terms they are choosing, ensuring they are relevant to their target audience, as the most popular travel sites analyzed demonstrate, close to two-thirds of their search-generated click-throughs came from sponsored ads.

Google has launched Google Checkout, a payment system for online retailers that’s tightly integrated with Google AdWords. Checkout isn’t the rumored PayPal killer, but it does offer some compelling features for both merchants and online shoppers alike.

In fact, Google Checkout is simply an extension of technology the company has developed internally for its AdWords, Base, Picasa and other services.

“There are more and more reasons for users to do transactions for Google products. We wanted to generalize that experience,” said Salar Kamangar, vice president, product management at Google.

Google Checkout is a payment system that can be used either alone or as an alternative to existing checkout systems already in place on a retailer’s web site. Users with Google accounts can simply sign into their account on the retailer’s web site and then click once to complete the checkout process using the credit card number stored with the Google account, rather than having to fill out detailed forms with shipping and payment information.

“It’s not about a universal wallet; it’s about making the checkout process streamlined with the fewest number of steps,” said Kamangar.

In addition to being able to buy with only one or two clicks from any merchant using the program, Google Checkout offers other benefits to users. Since payments will be processed by Google, consumers don’t need to share credit card details with merchants using the system.

The program also has email forwarding controls. If you don’t want email from a merchant, you can turn off in your own Google account. Google will also maintain a transaction history of all purchases you’ve made through Google Checkout.

Google is also offering merchant review ratings from Checkout users, and guarantees that users will have no liability for unauthorized use of their account.

Google Checkout should appeal to merchants, as well. Google is making the code to use Checkout available to merchants at no charge, either through simple cut-and-paste code or through a more sophisticated API. Google is also working with shopping cart providers to integrate Checkout into their systems.

Google will charge merchants 20 cents and 2% of a total transaction cost to use the service—very favorable rates compared with PayPal’s 30 cents and 2.9% fees (PayPal’s fees scale lower with higher-cost transactions). However, merchants who also are Google AdWords advertisers get even more favorable terms.

Google will credit $10 to a merchant for each $1 spent on Google AdWords. For some merchants, this will lower transaction costs for using Google Checkout to virtually nothing. And even though Google CEO Eric Schmidt swore that Google didn’t have eBay’s PayPal system in its sights when developing Checkout, it’s bound to have a significant impact on PayPal’s business.

Checkout isn’t a person-to-person, stored-value system like PayPal. But with its pricing and ease of use, it’s a compelling alternative for businesses of any size that are currently using PayPal as a payment processing system—particularly with its aggressive pricing and incentives for AdWords advertisers to use the system.

Google has tightly integrated Checkout with AdWords. Any advertiser offering a Google Checkout option will now see their ads displaying with a Google Checkout “badge” icon next to the ad in search results. This visual cue lets searchers know they have the option of using Google Checkout if they click through and buy from that advertiser.

If the program takes off, it’s likely to give an advantage to advertisers who participate in the Google Checkout program, as Google ranks ads in part based on the number of clicks they receive. If searchers display a preference for Google Checkout enabled sites, advertisers displaying the badge will see their ads rise in prominence in search results.

This will surely raise concerns about what Google is doing with the data it’s collecting, as it now has visibility into searcher buying behavior from the first initial queries through the entire clickthrough and conversion process.

Already, many search marketers avoid Google’s free analytics service because they are unwilling to let Google capture data that can show conversion rates, ROI and other cost and profitability metrics. But advertisers risk losing position in search results to other advertisers who are using Checkout.

This will create a conundrum for some search marketers: Which is more important—a high ranking ad or not allowing Google such a complete view of your search-related business transactions?

It also raises the questions of whether Google will use this data to potentially influence minimum bids for AdWords customers, or data-mine it for other uses.

Kamangar says that the data collected is used solely to process payments at this point, though he also declined to rule out other potential uses of the information in the future. He stressed that Google would keep its data collection and use policies transparent to both users and customers, however.

For now, using Google Checkout will be a no-brainer for smaller merchants with limited budgets, as the program provides a valuable service for very low cost and offers additional benefits for advertisers. More established merchants may well want to wait to see how successful the program becomes before jumping in, keeping a close eye on the positioning of competitors’ ads who are using Checkout to see if their ads are getting a boost from consumers clicking through more frequently.

Source:searchenginewatch.com

Q: What is Google Payment System, or GBuy?

A. Press has nick-named it GBuy; We have not announced a payment system name yet.

We are focused on advertiser satisfaction. In studying what advertisers do, the more quickly we can get the advertise to buy cycle to close, the happier our advertisers are (our customers, the people who pay our bills). We built and are testing systems that allow a customer of an advertiser to purchase and fulfill things more quickly than through other mechanisms.

Very important to know that it is targeted at advertisers, not at general consumers….Not like PayPal at all.

Very soon will be in Beta.

Schmidt seems to contradict himself regarding “targeted at advertisers, not at general consumers.” Both the merchant advertiser and the consumer purchaser are integral parts of a Google advertsing induced consumer sale, as Schmidt recognizes when he says, “We built and are testing systems that allow a customer of an advertiser to purchase and fulfill things more quickly.”

Yesterday’s Wall Street Journal reports that Google will be directly targeting consumers with incentive rebates to use “GBuy” at ecommerce site checkouts.

Google plans to charge merchants a 2.2% commission on a sale, plus 30 cents per transaction using its payment service…That is higher than Pay-Pal’s lowest published rate of a 1.9% commission plus 30 cents per transaction.

Google’s rate doesn’t include the discount pricing that the company will give to merchants participating in its AdWords advertising program…Merchants who spend money on Google’s ad program could get the cost of payment processing through Google dropped to nothing…

To attract consumers, Google plans to offer an unspecified rebate to people who complete online purchases using GBuy.

Google’s choice of “rebates” as a discount mechanism for consumer use of GBuy is telling. By requiring individuals to “mail-in” a rebate form to Google, Google builds valuable offline databases of consumer information.

From a merchant advertiser perspective, Google aims to lock-in merchants as AdWords customers by not charging AdWords clients for GBuy payment processing. Additionally, Google is setting-up a two-tier system for its AdWords clients to favor those that are also GBuy merchants:

“Consumers who search for items like “shoes” on Google’s search site will see text ads with a symbol or icon designating advertisers that accept GBuy payments. Shoppers normally would have clicked on an ad and been linked to that merchant’s Web site. Now, while they will still be linked to the merchant’s site, they will go through a different checkout process integrated with Google if they choose GBuy for their transaction.”

Google’s incentives-based launch of its GBuy online payments system is designed, in one fell swoop, to gain and retain more AdWords customers, to set-up GBuy as the go-to default, and perhaps exclusive, online merchant “checkout process,” to undercut eBay and Amazon.com, to usurp online consumers and to data mine consumer buying behavior.

Source:ZDnet 

Mission Viejo, CA (PRWEB) June 26, 2006 — The owners of www.AmericanLifeDirect.com, www.LibertyDirect.com and www.SpectrumDirect.com websites are happy to see that the number one search engine on the internet, Google, has finally decided to explore Cost-Per-Action (CPA) advertising. “We’ve been utilizing the CPA model since 1999” said Spectrum Direct CEO, Christopher Snyder. “It’s worked for us – we are the largest seller of E-Commerce Life Insurance, and have been utilizing CPA for over half of our transactions, so it’s great to see Google come around to what we’ve been proving for years!”

Prior to this test, Google’s ads have only been run on a Pay-Per-Click model, which has recently been cited for allowing click fraud, where the clicks the advertiser pays for often don’t amount to any traceable action. Click fraud is difficult to track and impossible to prevent. The beauty of a Cost-Per-Action model is that both the advertiser and the merchant who owns the offer can see the results of an advertisement and determine its profitability. Affiliate programs rely on mutual profits for both the affiliate-publisher and the merchant-advertiser who are partners in the CPA process. The advertiser pays the publisher to run their ad only when an action (the ‘A’ in CPA) happens.

David Jackson, who writes an investment blog called SeekingAlpha posted a copy of an email he received from Google about their cost-per-action test. Anytime Google tries something new it is newsworthy, but many observers attribute Google’s testing the CPA model as a response to click fraud. In theory cost-per-action advertising is not at risk of click fraud. A Google spokesman confirmed via e-mail that the company is conducting the test. The CPA model appeals to a different type of advertiser than the cost-per-click model, offering both could increase Google’s profitability at a time when their shares need it – they’ve fallen 3.1% so far this year.

The CPA market has long been populated by affiliate networks who match up merchant-advertisers with affiliate-publishers, often times with a network acting as an intermediary. The CPA model really appeals to merchants who want every advertising dime to count. Snyder, CEO of www.AmericanLifeDirect.com is happy to have Google join the CPA party. “If Google accepts Cost-Per-Action advertising, can MSN and Yahoo be far behind?”

For additional information on Spectrum Direct or the American Life Direct Affiliate program, please contact Shawn Schaefer or visit www.AmericanLifeDirect.com.

About Spectrum Direct and American Life Direct:
Spectrum Direct is a life insurance sales and marketing organization, licensed in all 50 states, whose products are entirely internet-based and designed to enable the purchase and management of policies online.

Source:PRWeb

Want More Visitors?
Some of the world’s best meta search engines rely on Entireweb.
Make sure your site is not left out!

Do you have images on your webpage? Then you need to give them “alt” tags. These are just incase a user cannot display or chooses to not display images for whatever reason. Instead, they will see whatever you place into your alt tag. Only put in your keyword as part of the alt tag if it is relevant. The alt tag should be descriptive to the image.

Make the above changes to your webpages and you should see a nice rise in your search engine ranks when they next index your site. It will definately pay off in the end. Best of luck!

Thanks to the guys over at Entireweb.com for the great tips, tricks and inspiration one (SEO) Search Engine Optimization. I’ll be sure to post more one SEO later in the month. For now lets get Photoshopping!

I still trade links with other webmasters, but I’ve gotten more particular as the link trade offers get worse and worse.

First of all, nobody uses title tags correctly anymore. Just for example, a directory page for cars should have a automotive keyword in the title tag, not “ACME Soap washes your odor away guaranteed!”. Would I want my hot rod site listed on a page with that for a title tag? Remember, if by some miracle that page got listed in Google the link would read “ACME Soap washes your odor away guaranteed!”. More than likely the page wouldn’t even come up under any searches for cars or hot rods, even if all the links on the page were automotive related. Now, this example was a good links directory compared to most today.

Most people who want to trade links have links directory consisting of nothing but miscellaneous links. I mean nothing but links. I’ve seen a lot with no design whatsoever and no title tag at all. A page of links with no theme whatsoever is worthless for my site and yours.

The hidden links page is also a big frustration of mine. You’ve got to love it. One webmaster said you shouldn’t need a magnifying glass and a GPS system to find a link to the directory. Webmasters need to start treating their links pages as though they were as important as the rest of their site.

A lot has been said about link trades being a lot less effective these days. Could the problems we’ve covered here be the cause?

A Good Directory

A good links directory has title tags that relate to the content of the page, is organized neatly by theme, is easy to find, and is as close to your website’s main theme as possible. In other words, the more related the site is to your site’s content, the more the link trade is going to be valuable to your site. This is regardless of whether or not you get a higher search engine ranking. The best possible link trade for overall increases in traffic are ones that are going to boost your traffic with or without search engines, and if the links directory is a resource to the public you will get traffic from it. It would be much more probable that you would get a boost from such a site.

The basic moral of the story is if you want good sites to link to you then make a good professional looking links directory, and please no more title tags that do nothing but repeat your business name.

Thanks to Tim Frady for this interesting article

What Is The Difference Between On-Page And Off-Page Search Engine Optimization
The difference is that on-page optimization involves changing elements of your actual webpages that most visitors to your site wont even notice. For example, having your keywords in specific places or writing the title a certain way. Basically it’s tweaking all elements of a page which are a factor for ranking well in the search engines.

here as off-page optimization, is partially out of your control. You do have some control over it, but it’s largely dependant on what others think about your website, unless you take an active role in off-page optimization. Off page optimization is quite a large topic, so I’ll talk about it in a separate article.

Basic On-Page Elements You Need To Tweak:
For starters, you need to give your pages a title between the tags in the head section of the page. Make it a descriptive title with at least 1 keyword. 4 words maximum is usually enough. Please don’t leave the title as “untitled”, and don’t set it to “home” or “Page 1″ or anything like that. Doing so won’t help your search engine rankings one bit.

Next you need to write a description using the description meta tag i.e. . This should go in the head part of the html, after the Now You need to use the keyword meta tag. Just as a side note, most search engines don’t often use meta tags anymore, but it certainly wont hurt your rankings. Here’s what the keyword meta tag looks like, . Include each keyword / keyphrase once. Do not repeat your keywords over and over in the keywords tag, once each is fine.

Ok now we need to change elements of the page than people will actually see. The stuff you just typed in will only be readable by search engine spiders when they crawl your pages, apart from the title of your page of course.

First you need to have a header in a tag. It doesn’t look particularly pretty, but it’s effective. It lets the search engine spider know, that the piece of test in the tag is important. Now you need to write a header in the that contains your keywords. It’s pretty similar to just having the page title on the actual page. Doesn’t need to be long, just a few descriptive words about what the following page is about.

For now, enjoy the Memorial Day Holiday – TTFN

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