What is Effective Advertising?
Tuesday, March 6th, 2007 Many of us have grown to notice that some ways (spamming) of advertising is not the way to go. In other words, It does not show results no matter how many people you clutter with useless pop-up ads, emailers, “click here” spoofs and you all know the rest.
Effective advertising is combined with many different tactics! learning what your market demands is one way to go, and the other way to go is playing the role as the customer. Go shopping online, or even to your local Walmart.
As you first walk-in, carefully study what they have displayed when you first enter. I can bet you a weeks salary that it’s detergent…Tide to be exact, and of course the ever so soft Downy! You see, they already know that you’re shooting to get a great price in order for you to do you laundry. Aren’t we all! No matter how early or late in the day we go we all want to get it over with…and that’s that!
Now, online the marketer displays “what’s hot and what’s not”. This way he keeps the momentum going on the best seller and studies the reports on the “what’s not”. The marketer will continuously change “the not” until he catches the attention of the buyer with something new…then their back to square one.
A courtesy coupon or a subscription form is great for online retailers. This way the person “if she’s ready” will return and see what’s new and possibly purchase more than one item. Cluttering the subscriber is not something you would want to do. This is where “Permission Marketing” comes in. Once you gain their trust and attention with useful information, your on your way to effective relationships.
Just remember keep your customers happy with what they need, not what you have to offer!
